Organ Donation of 33 year old salem Agriculturist” succesfully transplanted by KMCH hospitals.

organ-donation.jpg                                                               Mr.Malayan (33 yrs), Thumbalpatti village of salem Dist. fell down from his 2 wheeler, while he was riding his motor cycle around 7pm on 30.05.2016..
The road was slippery, so the bike got skid and Mr.Malayan fell down on the road and was not wearing helmet. Due to this he had a severe head injury & was taken to Dharan hospital at Salem for immediate treatment. Further from there he was transferred to KMCH on 08.06.2016 for getting better treatment.
But unfortunately he was brought in to KMCH in a very critical condition and on the same day evening Doctor’s at KMCH along with the expert team declared that
Mr. Malayan, brain dead. Subsequently with the consent of his kith & kin and relatives, his wife agreed to donate the organs of Mr.Malayan. In continuation to her approval on 09.06.2016 doctor’s harvested the organs from Mr.Malayan’s body.

The liver & 1 kidney was given to KMCH, another kidney was given to PSG, Heart & Lungs were given to Fortis & Global respectively and the skin was given to Ganga Hospital.

Mr.Malayan is survived by his wife Mrs.Vijayakumari, 2 daughters & 1 son. Dr.Nalla G.Palaniswami, Chairman, KMCH appreciated the noble gesture of Mrs.Vijayakumari who came forward on her own for organ donation of her brain dead husband.

Further, Dr.Nalla G.Palaniswami said that the awareness on organ donation among the public in this region are on the rise which is an encouraging sign for people who were in need. This noble act of Mrs.Vijayakumari has given lease of life to 6 different needy patients.

Apparently The Blue Part Of The Eraser Was Never Meant To Erase Pen Marks. Here’s What It’s For

When our seniors told us that the blue end of the eraser could help us correct our mistakes we made with our pens, it blew our naive little minds. We tried it and we all failed, miserably. That is a lie that has its place right next to ‘Santa Claus is real’ and ‘the popular game – Ice Pice – is actuKIN-BR-40-500x500ally I Spy’.

We were confused about this whole issue but we finally found a conclusive answer to the question –

The blue end is meant for erasing pencil marks on heavy grades of paper or dark marks.

 

The soft end (pink/orange) is useful for light grades of paper which the hard gritted side would tear apart, and also for precision erasing, such as removing a light stray mark from among dark marks.

On grainy art paper, pencil marks are a pain to remove. The blue end of the eraser is tough and it doesn’t wither away on being used on a more coarse form of paper.

We had always believed that the red part was to erase the writing, and the blue part was to erase the paper. But after this revelation, we thought that we had finally solved the mystery that had plagued our otherwise innocent childhood. And then we came across something that messed with our brains.

5 Places In India where Indians Are Banned !

 

Recently we ran a story of an Israeli cafe in Kasol that does not allow Indians. We did a little digging and we found that this isn’t the only place in the country with this restricted entry!

It seems hard to believe, especially on the week after we celebrated our Independence Day, but yes, this is true. We understand that hotels and organizations reserve the right to admission, but here are a few instances when people took it to a whole other level.

1. Uno-In Hotel, Bangalore was a hotel set up exclusively for Japanese people

The Uno-In Hotel was set up in Bangalore in 2012 in association with the Nippon Infrastructure company to cater to the needs of the growing corporate Japanese population in the city. But it shot to fame in early 2014 after a number of incidents where the hotel staff allegedly stopped Indians from entering the roof-top restaurant. The hotel was soon shut down by the Greater Bangalore City Corporation on charges of racial discrimination.

Source: BangaloreMirror

2. Free Kasol Cafe in Kasol refuses to serve Indians

For an area that is well-known for its laid back attitude and for being a chill-out zone for Indians and foreigners alike, a cafe that discriminates against people based on their passport seems like something of an aberration .

Source: Facebook

3. “Foreigners Only” beaches in Goa

A number of beach shack owners in Goa openly discriminate against Indian beach-goers. They justify it by saying they’re “saving beachwear-clad foreign guests from lusty gazes”, presumably because only Indians are capable of “lusty gazes”.

Source: DeccanChronicle

4. A certain lodge in Chennai (name withheld)

We came across this story on the Deccan Herald . Although the hotel has been given the pseudonym of Highlands, we believe it may refer to the Broadlands Lodge in Triplicane. A former Nawab’s residence, the hotel only serves customers who possess a foreign passport.

Source: AwardsDaily

5. Pondicherry’s “Foreigners Only” beaches

After Goa, Pondicherry is probably one of the most famous coastal getaways in India. The pristine beaches surrounded by the beautiful French and and Indian architecture make it a preferred location for both Indians and foreigners. But just like in Goa some beaches have been demarcated exclusively for “Foreign Nationals ” .

Which brings us to our question. Are we Indians really that bad to have as company or is this just a clear case of discrimination?

The McDonald’s logo is based on the shape of the stores and not the word McDonald’s

McdonaldsThe McDonald’s logo is one of the most widely recognized in the world, probably only behind Coca-Cola. ‘M’ for McDonald’s and all that. But the truth is, the logo wasn’t inspired by the name of the company. The original store’s architecture had golden arches on either side. The owner wanted it so that people could recognize a McDonald’s outlet from a distance. So when they were redesigning the logo, they decided to take inspiration from the restaurant’s iconic architecture.

BMW became a car manufacturer because Germany lost World War I

BMW originally started off as an aircraft manufacturing company. After Germany’s defeat in2000px-BMW.svg WWI, all airplane manufacturing companies had to cease production, one of the many terms of the Versailles Armistice Treaty. With the company facing bankruptcy, BMW shifted to motorcycle production, soon followed by the manufacture of cars in 1928. Their current logo is a tribute to their aviation heritage.

Brands You Always Thought Were Foreign But Are Actually Indian

Article source: http://www.scoopwhoop.com

The Indian market for luxury goods might be expanding massively, but predicting what the buyers want is a very complex process, which is why so many companies just decide to go with something that sounds vaguely French or Italian. It’s a well-known fact that despite the quality of certain companies’ products being far better, their Indian names make them lose out on a lot of potential customers. In fact, there’s a whole list of luxury brands that a lot of us think are European but are actually as Indian as can be.

Check them out.

1. Chandon Wine

Chandon, owned by French specialists Moët Hennessy, is no different from a lot of the other foreign sparkling wines that you get in the Indian market. The main difference is that it is produced with grapes grown barely a couple of hundred kilometers outside of Mumbai.

Source – Moviespix

2. Jaguar Cars

Contrary to what most people believe, Jaguar cars are actually owned by Indians. Despite the very British aura of the whole company, it is in fact owned by Indian conglomerate Tata.

Source – Integrity

3. HiDesign

The leather goods manufacturer is actually based in Pondicherry, India. Tamil Nadu’s tanneries supply leather products and accessories to some of the biggest brands worldwide.

Source – Stylemag

4. Allen Solly

Allen Solly describes their clothes as ‘Friday dressing’, or chic office wear. It is a subsidiary of the Aditya Birla Group and licensed under Madura Garments, so yeah, all those trousers, shirts and wallets are all made right here.

Source – Adgully

5. East India Company

From its heyday as the most powerful ruler of the world, the East India Company is now, believe it or not, a high-end luxury goods provider that is owned by Bombay-born Sanjiv Mehta. Yup, we own a company that once owned our entire country.

Source – Thenational

6. Amrut Single Malt

Within a few years of its global launch, Amrut Single Malt was ranked the world’s 3rd best single malt. If you think it’s bottled in Europe however, think again, as this fine liquor is brewed and bottled at the Amrut distillery in our very own Bangalore.

Source – Livemint

7. Da Milano

Despite its wholly Italian sounding name and the ‘Italia’ that underscores the top of its website, Da Milano is a totally Indian brand. They provide high-end leather accessories and home furnishings in India and abroad, and the name was chosen thanks to India’s fascination with foreign sounding products.

Source – Alfabets

8. Monte Carlo

This leading clothing brand for men and women, with its notoriously famous sweaters is another company with an Italian name chosen simply for the Indian customer base. They’re actually a 100% Indian woollen wear brand from the Ludhiana-based Nahar Group.

Source – Livemint

9. Franco Leone

The premium footwear brand with the Italian name (yet again) is actually based out of Delhi. It was actually owned by 2 Italians before it was bought by an Indian.

Source – Flipkart

10. Munich Polo

Munich Polo is a premium kids-wear brand with an obvious German heritage right? Wrong. This is another one of those Indian brands who had to appeal to the Indian mindset of preferring European sounding names for their products.

Source – Plus

11. La Opala

La Opala, who are some of the pioneers of high-end tableware, may have a French name, but their products as well as the company itself is wholly Indian. It’s just that everything sounds better in French.

Source – Baggout

12. Van Heusen

Van Heusen is a premium lifestyle and fashion brand has a Dutch name, but that’s about all that’s Dutch about it. It is owned by an American company but t he brand operates under license to Madura Fashion & Lifestyle in India and South East Asia.

Source – Myer

13. Peter England

One of the largest menswear brands in India, Peter England has a name so English it’s almost as if you automatically grow a stiff upper lip. In reality, It is part of Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd.

Source – Peterengland

14. Flying Machine

They might have an Italian designer named Chicco, but Flying Machine is completely Indian. In fact, it was India’s first homegrown denim brand and was launched in 1980 by Arvind Lifestyle Brand Ltd.

Source – Toptenfamous

15. Louis Philippe

Louis Philippe is a premier brand of men’s apparel that is inspired by King Louis Philippe, who was King of the French from 1830. The brand is totally Indian however, launched in the country in 1989 and owned by Madura Fashion and Lifestyle.

Source – TimesofIndia

16. And Designs

Providing trendy threads not just in India but all over the world, And Design was founded by Anita Dongre, Meena Sehra and Mukesh Sawlani. It was established in 1995 and experiments with international styles and fashion.

Source – Mallsmarket

17. American Swan

American Swan is an online shopping site that sells jeans, jackets and a whole bunch of other fashion accessories. It’s owned by The American Swan Lifestyle Company, but it’s headquarters are in Gurgaon. They’re also totally Indian.

Source – Sparklewithsurbhi

18. Royal Enfield

Royal Enfield was once a British motorcycle manufacturing company. However, it is now a subsidiary of Eicher Motors Limited, an Indian automaker with factories in Chennai.

Source – Huffingtonpost

‘Digital’ marketing is the new traditional marketing!

 

Digital-Marketing-Strategy1                                      There was a time when marketing was only considered as selling and buying. Long gone are those days. So many new concepts and branches of marketing have emerged, such as digital, content, social, endorsement, guerrilla marketing, etc. It has changed the overall way organisations do their business. Because of the spread of technology, the marketing ideology is shifting towards digital marketing.

Digital technologies are everywhere in organisations. From how employees communicate with another, to how companies connect with their buyers and customers, an online marketing strategy is crucial to every industry. Truth be told, without digital marketing campaigns, businesses will become obsolete.

Ever noticed how the department and rank titles have changed? Social media manager, content strategist and community manager are the titles seen now, instead of print manager or media buyer. The lines between print and digital marketing mediums are being blurred by omnichannel marketing. Print campaigns are still part of the overall omnichannel strategy, but they leverage QR codes, hashtags, websites, and social media icons to drive people back to an online experience.

Digital marketing enables marketers to know a customer’s liking and disliking, tracks where they are and what they do most. Customers are given advertisements for items they searched during the day, or simply profiled based on their geographic location, job title and more.  One won’t be bothered with non-related advertisement, and marketers can target consumers more effectively. The influence of online channels is clear from a recent survey that showed 82% of purchasers researching online against 4% using offline only.

The spread of digital marketing is creating so many new scopes for marketers and organisations. What we used to think of as ‘traditional marketing’ has now become ‘old school marketing.’ And what we’ve coined ‘digital marketing’ has become the new ‘traditional marketing.’

India Among Leading Markets For Digital Marketing Globally: Adobe

Online-MarketingIndia is one of the leading countries for Adobe’s revenue generation in digital marketing globally, a senior executive of Adobe Systems India Pvt Ltd said in Mumbai on Wednesday, adding that the Asia Pacific region is the fastest growing market for the company and stands among the top 10 markets in the world.

“If you look at the total revenue of Adobe last year, it was $4.896 billion and Asia Pacific contributed nearly 18-21 percent of the entire revenue,” Umang Bedi, managing director (south Asia), Adobe, told IANS ahead of “Adobe Symposium 2016” to be hosted here on Thursday.

The proliferation of content across platforms and data has become a significant part in a customer’s life, said Bedi, adding that brands today are being forced to take up personalized, relevant and useful experiences to deliver value to the customers.

There is a new trend of ‘cross-device co-op’ to better identify consumers as they move across devices. This not only keeps track of the activities as they move from one device to another but also provide users a better and consistent experience.

“Another trend I am witnessing is the video. Video is the new voice. Not just streaming which is just a part of the whole concept but video has use cases for education, healthcare and every other industry in India,” Bedi noted.

Bedi pointed out that in the near future, artificial intelligence (AI) would become a big trend in this space.

“I am seeing this massive trend of Internet of Things (IoT) with our customers (where devices talk to devices). Although augmented reality (AR) and virtual reality (VR) are still some time away but I see both of them becoming a big trend in the future,” Bedi pointed out.

When asked how the world of direct and digital marketing are coming together, he said the online and offline marketing lines are blurring now.

“All commerce is e-commerce and Adobe talked about it a year ago. You could research online and buy online or vice-versa. Offline companies are going online and firms which were pure e-commerce companies are now setting up stores. Adobe is here to create the same experience online and offline,” Bedi explained.

“Omni channel is here to stay. Experience is the new brand, customer journey is the new product, data is the voice of the customer and content is how you respond to it across this customer journey,” he added.

According to him, Adobe is the largest company and does digital marketing for over 10,000 brands across the globe.

“In terms of scale, on the Software-As-A-Service (SaaS) platform, we are measuring 41 trillion transactions per year, 45 percent of which are mobile. Adobe is serving an unmatched scale of 4.1 trillion rich media requests,” he told IANS.

Bedi also spoke about projects Adobe has completed or still working with the Indian government.

“We have done projects under the national e-governance programme (NEGP). We power Ministry of Corporate Affairs’ website, the passport service and e-businesses, among others. We are also working with the ministry of tourism across states,” he said.

“We are now focused around ‘Digital India‘. We are seeing opportunities in marquee projects like ‘Smart Cities’ and prime minister Narendra Modi’s ambitious UMANG (Unified Mobile Application for New-age Governance) project that will bring 200 governments services on one platform,” Bedi added

 

News Source: Gizmodo.in ,   IANS

Opportunities for a Digital Marketing professional are huge in India right now!

digital-marketing-esceneric.png                                                           Digital Marketing is much more than E-Commerce and only way for someone who is interested to learn is going for a training institute .   It is very surprising that this is the state of affairs in the country, because the . This is not just in terms of career growth opportunities, but in monetary terms as well. A fresh graduate can easily obtain a role with a salary close to 25K per month, while experienced professionals can command remunerations in the range of 20 lakhs per annum.

                                                        A Professional, who had an experience of 8 years in a traditional Marketing role, quit this job to take our Digital Marketing course. Two months after the course, he had an offer from a Fortune 500 company of 17 lakhs per annum.  If you look at the job listings on LinkedIn, about 20-25% of the jobs listed are in the Digital Marketing realm. This is no surprise as the industry is growing at a fast pace and is need of skilled professionals.

                                                         Unlike a few years ago, it is a bit of a challenge to stay up to date in the Digital Marketing industry today. It is no longer enough to read a few blogs, and the occasional book. This is probably enough to have a superficial knowledge about the industry, and is certainly a good starting point. But it is nowhere near enough if you want to become a skilled professional. The industry is so dynamic that by the time a book is published, what is written in it will be outdated.

10 Relaxation Techniques That Zap Stress Fast

stress-level-statisticsRelax. You deserve it, it’s good for you, and it takes less time than you think.

You don’t need a spa weekend or a retreat. Each of these stress-relieving tips can get you from OMG to om in less than 15 minutes.

1. Meditate

A few minutes of practice per day can help ease anxiety. “Research suggests that daily meditation may alter the brain’s neural pathways, making you more resilient to stress,” says psychologist Robbie Maller Hartman, PhD, a Chicago health and wellness coach.

It’s simple. Sit up straight with both feet on the floor. Close your eyes. Focus your attention on reciting — out loud or silently — a positive mantra such as “I feel at peace” or “I love myself.” Place one hand on your belly to sync the mantra with your breaths. Let any distracting thoughts float by like clouds.

2. Breathe Deeply

Take a 5-minute break and focus on your breathing. Sit up straight, eyes closed, with a hand on your belly. Slowly inhale through your nose, feeling the breath start in your abdomen and work its way to the top of your head. Reverse the process as you exhale through your mouth.

“Deep breathing counters the effects of stress by slowing the heart rate and lowering blood pressure,” psychologist Judith Tutin, PhD, says. She’s a certified life coach in Rome, GA.

3. Be Present

Slow down.

“Take 5 minutes and focus on only one behavior with awareness,” Tutin says. Notice how the air feels on your face when you’re walking and how your feet feel hitting the ground. Enjoy the texture and taste of each bite of food.

When you spend time in the moment and focus on your senses, you should feel less tense.

4. Reach Out

Your social network is one of your best tools for handling stress. Talk to others — preferably face to face, or at least on the phone. Share what’s going on. You can get a fresh perspective while keeping your connection strong.

5. Tune In to Your Body

Mentally scan your body to get a sense of how stress affects it each day. Lie on your back, or sit with your feet on the floor. Start at your toes and work your way up to your scalp, noticing how your body feels.

“Simply be aware of places you feel tight or loose without trying to change anything,” Tutin says. For 1 to 2 minutes, imagine each deep breath flowing to that body part. Repeat this process as you move your focus up your body, paying close attention to sensations you feel in each body part.

6. Decompress

Place a warm heat wrap around your neck and shoulders for 10 minutes. Close your eyes and relax your face, neck, upper chest, and back muscles. Remove the wrap, and use a tennis ball or foam roller to massage away tension.

“Place the ball between your back and the wall. Lean into the ball, and hold gentle pressure for up to 15 seconds. Then move the ball to another spot, and apply pressure,” says Cathy Benninger, a nurse practitioner and assistant professor at The Ohio State University Wexner Medical Center in Columbus.

7. Laugh Out Loud

A good belly laugh doesn’t just lighten the load mentally. It lowers cortisol, your body’s stress hormone, and boosts brain chemicals called endorphins, which help your mood. Lighten up by tuning in to your favorite sitcom or video, reading the comics, or chatting with someone who makes you smile.

8. Crank Up the Tunes

Research shows that listening to soothing music can lower blood pressure, heart rate, and anxiety. “Create a playlist of songs or nature sounds (the ocean, a bubbling brook, birds chirping), and allow your mind to focus on the different melodies, instruments, or singers in the piece,” Benninger says. You also can blow off steam by rocking out to more upbeat tunes — or singing at the top of your lungs!

9. Get Moving

You don’t have to run in order to get a runner’s high. All forms of exercise, including yoga and walking, can ease depression and anxiety by helping the brain release feel-good chemicals and by giving your body a chance to practice dealing with stress. You can go for a quick walk around the block, take the stairs up and down a few flights, or do some stretching exercises like head rolls and shoulder shrugs.

10. Be Grateful

Keep a gratitude journal or several (one by your bed, one in your purse, and one at work) to help you remember all the things that are good in your life.